Released on = July 26, 2006, 4:16 am

Press Release Author = Ronan Wilson

Industry = Entertainment

Press Release Summary = During a recent training seminar occasioned by the opening
of the new Mentor Gaming offices in Spain, the experienced Marketing Team from
Mentor Gaming shared a few tips on the issue.

Press Release Body = Today, approximately 2000 gambling websites operate on the
Internet. In this fast growing market, there are gambling sites and there are
successful gambling sites. What exactly makes the difference?

More and more investors see online gambling as a major business opportunity, and are
looking for expert advice on how to build a successful online gambling site.

The greatest issue is trust. Players have to trust your brand and operators should
remember that it takes a long time to build a worthy reputation. In order to own a
trusted brand, operators should transfer the winnings to the lucky players as
promised in Terms & Conditions. At the same time, operators should offer a variety
of payment solutions since players like to pay through the accounts they already
have.

One of the trainers from Mentor Gaming explained that it is extremely important to
build a friendly gambling site: friendly for the players but also for the major
search engines. Make it as easy as possible for the players to register in a short
and clear manner and find the game.

Make sure your gambling site is search engine friendly in order to bring the players
in. And to be sure they stay, choose an attractive design. It takes 3 seconds for
players to form a first impression about a website. Don't send them away by using
too many colors that will disturb the eye.

If we were to sum up the training seminar's findings, successful gambling sites are
the result of a highly effective marketing approach. So do not hesitate to invest in
professional SEO, smart marketing and online promotion. It takes money to bring
money and if you wish to have a fast ROI, the great news is - it is possible! So
especially in the first years, work with professionals. It will pay off.


Web Site = http://www.mentorgaming.com

Contact Details = Ronan Wilson
moira.ae@gmail.com